It's no wonder, then, that 'skip-care' – a trend which consists of skipping certain steps and ditching unnecessary products – is gaining traction among Korean millennials, according to
Byrdie. It might be a new movement, but skip-care is currently all over Instagram, with Korean brands such as
Jullai and
AmorePacific waving the flag. The best part? Skip-care is expert-approved.
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